Fresca Natural Team
If you can’t eat, don’t put it on your body.
Leading the Fresca Natural Team is Elda Kingston, Founder of Fresca Natural and mother of two. Thinking about the chemicals in all the products she used, she was alarmed to discover the affects that it can have on health and well-being.
After losing family and a close friend to cancer, she started to think about the chemicals in all the products she used. One thing particular that came to mind was her deodorant. Having suffered from sensitive underarms since she was a child and being a heavy sweater, she wanted an alternative deodorant without the aluminium and chemicals. After testing, trying and throwing so much of her time and money in the bin (because nothing worked for her), she was also inspired by a Perth toxicologist that said, ”If you can’t eat it, don’t put it on your body”.
Elda got busy researching traditional remedies for odour using natural ingredients from her kitchen cupboard. Reading about the effects of cancer on the body, the reports by numerous well known medical experts about the serious long term side effects of aluminium on the body and their advice to “switch to natural”, her passion to continue her research and development for herself and her family continued.
Landscaping her garden on a 42 degrees Celsius day in Perth, Western Australia, her 4 year old came up to her and said. ”Mummy, you smell like a flower!”
“I did the armpit selfie sniff and couldn’t believe my nose!” she has been known to tell her customers! She had created a formula that worked for her. And so she started asking her family and friends to try it. Their feedback was amazing. It really worked! And so natural-deodorant was born.
One body, this lifetime.
Challenged by two girlfriends over a casual lunch to offer her deodorant to the public through farmers markets, Fresca Natural was born. And as they say, the rest is history!
Coming from a cultural background of herbs and living off the land in Europe, Elda has an innate sense of knowing how to blend essential oils and natural ingredients that have since lead her on to the development of new products that she also shares.
She has a Commerce degree in International business, speaks three languages, tends to her own garden.
Her passion is to continue to provide quality natural products that are affordable and she will only share with her customers what works for her.
Everything is still hand made by Elda in her workshop where she draws her inspiration from her own needs and the needs of her customers. “We only get one body in this lifetime. We need to look after it, nurture it and love it as best we can”, she says.
- Danica Panozzo is Elda’s mum, supervises quality control and market stall relations officer.
- Toula Hollingum, a qualified naturopath has joined her dedicated team.
- Andrew Offer, IT consultant.
Winner of the 2012 Nature and Health Beauty Awards for best aluminium free deodorant and certified against animal testing with Choose Cruelty Free (Australia), her products are the natural choice for body care products for anyone wanting to feel safe, assured and chemical free.